Marketing strategist · Pune, India
I help businesses find out what their marketing is actually missing, then fix the parts that move real numbers. I will not claim to have mastered every tool in the industry, because I have not. What I have is the more useful skill: figuring out which ones matter for the problem in front of me.
01What I actually do
Most businesses do not have a content problem or an ads problem. They have a nobody-has-sat-down-and-asked-what-is-actually-broken problem. That is where I begin. Once the numbers point somewhere, I get hands-on with the parts that matter: the ads, the follow-up, the content, the messaging.
I would love to tell you I have a proprietary framework with a clever name. I do not. I have a stubborn habit of asking why something is not working until it starts working. It looks less impressive on a slide. It works better in practice.
Not an exhaustive list. Also not a list of things I will claim to be an expert in when I am not.
02A few that worked
The times the figuring-out paid off. Names stay private. Methods do not, because the method is the part that would carry over to your business. The categories below happen to be education, but the work is category-agnostic: the hook testing applies the same way to B2B software or any other paid-social account.
Across three campaigns the leads were there, but the creative was doing most of the damage. I worked out what actually makes this audience act, rebuilt each ad around a sharper hook and a clearer offer, and ran the new work against the old. Cost per lead fell between 32% and 72%, on the same budgets, with lead quality holding steady. The old and new creative, side by side:
Social was sending a polite 400 to 500 visitors to the website each month. I made Instagram Stories the workhorse: consistent, click-driven sequences built to move people off the feed and onto the site. Monthly clicks passed 2,000 and stayed there.
A list of roughly 100,000 contacts had gone completely quiet. I built a stage-based WhatsApp reactivation sequence, spaced one to three days apart, to warm it back up. Over six months, more than 4,000 contacts re-engaged and clicked through. Not bad for a list everyone had written off.
03How I work
Before a rupee goes into ads, work out what is genuinely broken. It is rarely what everyone assumed.
No jargon soup. A clear plan for what we are doing and why it should move an actual number.
Hands-on with the creative and the campaigns, measured against real cost rather than applause.
What worked, what did not, and what I would change next. The flops included, because that is usually where the lesson is.
04About
I am Rahul. I have spent the last few years doing marketing across ads, SEO, content, and automation. Mostly the unglamorous, figure-it-out kind.
I am a strategist first. I care more about whether the numbers move than whether I used the trendiest tool of the month. When something sits outside what I have done before, I say so plainly, then go and work it out, because that is most of the job anyway. I keep my client list short on purpose. Nobody hires me to get my leftover attention.
05Let's talk
That is usually where the good engagements start. Tell me what you are trying to grow and what is refusing to move. If I can help, I will tell you how. If I cannot, I will say so and point you to someone who can.
rahulbathija.co@gmail.com